When it comes to her job as Editor-in-Chief at LA Yoga Magazine, Felicia Tomasko is a self-proclaimed jack of all trades. She’s in charge of everything from the publication’s overarching editorial content, to making sure the magazine’s Facebook page is up to date. A yoga practitioner for the past 25 years, Felicia knows the importance of a regular practice, though there are times when foreboding late nights at LA Yoga Magazine could potentially get the better of her. It’s the power of the ‘positive peer pressure team,' aka her close group of yoga practice buddies, who ensure she gets in her daily dose of yoga.
Bill Harper is publisher of the largest circulating yoga magazine in the world, Yoga Journal. Based out of Active Interest Media’s corporate offices in El Segundo, just north of Manhattan Beach in LA, his day is nonstop. Between managing a portfolio of products, keeping in touch with teams across time zones that stretch from NY to San Francisco, and granting time for interviews such as this one, there’s no doubt that he maintains the balance with a liberal dose of yoga. Here’s what he had to say about running a successful brand and the state of the yoga today.